The title of Taylor Swift's new single clearly isn't about her relationship with radio or her adoring buying public.
"We Are Never Ever Getting Back Together," the first single from Swift's fourth studio album "Red," due Oct. 22, appears headed for the upper reaches of next week's Billboard Hot 100 chart, thanks to its immediate acceptance across multiple radio formats and a projected record first-week digital sales total.
Taylor Swift Announces 'Red' Album, New Single
After being serviced to radio late yesterday (Aug. 13) jointly by Big Machine and Universal Republic Records, "Never" has accrued approximately 30 million in all-format radio audience in less than 24 hours, according to Nielsen BDS. With that audience total, "Never" is already among the last seven days' 40 most-played titles across all formats.
Also commercially released to iTunes and Google Play late yesterday, and to other digital retailers today (14), "Never" has the retail record books in its sights. Industry sources suggest that the song may sell between 450,000 to 500,000 downloads by the end of the Nielsen SoundScan tracking week on Sunday (19). That large a sum could earn "Never" the biggest sales debut for a digital song by a woman, as well as a career-high sales week for the country/pop superstar.
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